AT&T Puts 'Deer Crossing' Sign on Heavy Data Users

By

AT&T decided to keep its promise and put a stop to the speed demons that hog up the wireless network and use the data stream heavily. When you consume a certain amount of bandwidth, you will receive a text message saying, “Your data usage is among the top five percent of users. Data speeds for the rest of your current bill cycle may be reduced.”

AT&T already announced this in July and promised to do it by October 1, 2011. They certainly waited a long time, but the throttling measures are now in place and people can’t hog the bandwidth from a cellular antenna as easily anymore. Note that this only applies to people with unlimited plans. Those with limited plans will only be charged for the data they download past the cap but won’t experience any throttling of their speeds.

The new policy coincides with the increase in sales that AT&T is experiencing on the iPhone 4S. This new smartphone boasts incredibly high downstream speeds which might negatively affect the entire network unless measures are in place to regulate how much they can eat up. The company started its service in more than one million phones within the first five days of the release. AT&T is expecting to sell more than 6.1 million units by 2012.

The iPhone 4S release led to new statistics pointing out the fact that the average user of this phone chomps up about 800 MB per month. Note the word “average.” Heavy users will use up to 12 times that much bandwidth, bogging down the network consistently as they merrily look around the web through their phones like they do with a PC on Ethernet. You can see why AT&T decided to run a tighter ship.


Miguel Leiva-Gomez is a professional writer with experience in computer sciences, technology, and gadgets. He has written for multiple technology and travel outlets and owns his own tech blog called The Tech Guy, where he writes educational, informative, and sometimes comedic articles for an audience that is less versed in technology.

Edited by Rich Steeves

TechZone360 Contributor

SHARE THIS ARTICLE
Related Articles

Coding and Invention Made Fun

By: Special Guest    10/12/2018

SAM is a series of kits that integrates hardware and software with the Internet. Combining wireless building blocks composed of sensors and actors con…

Read More

Facebook Marketplace Now Leverages AI

By: Paula Bernier    10/3/2018

Artificial intelligence is changing the way businesses interact with customers. Facebook's announcement this week is just another example of how this …

Read More

Oct. 17 Webinar to Address Apache Spark Benefits, Tools

By: Paula Bernier    10/2/2018

In the upcoming webinar "Apache Spark: The New Enterprise Backbone for ETL, Batch and Real-time Streaming," industry experts will offer details on clo…

Read More

It's Black and White: Cybercriminals Are Spending 10x More Than Enterprises to Control, Disrupt and Steal

By: Cynthia S. Artin    9/26/2018

In a stunning new report by Carbon Black, "Hacking, Escalating Attacks and The Role of Threat Hunting" the company revealed that 92% of UK companies s…

Read More

6 Challenges of 5G, and the 9 Pillars of Assurance Strategy

By: Special Guest    9/17/2018

To make 5G possible, everything will change. The 5G network will involve new antennas and chipsets, new architectures, new KPIs, new vendors, cloud di…

Read More