At last week’s Citi Entertainment, Media & Telecommunications Conference in San Francisco, Calif., Vonage Holdings Corp.’s chief executive officer, Marc Lefar, presented growth strategies for the company. The VoIP company is in the process of making worldwide mobile calling as inexpensive as it can get. Media reports indicate that Vonage is working on a platform that will allow Vonage users to call other Vonage subscribers free of cost.

According to a report posted on the DailyFinance site, Vonage’s new plan sounds much like Skype. Based on the CEO’s webcast, DailyFinance quoted Lefar, as saying, “His service will be 30 percent cheaper than Skype’s per minute rates. Vonage is also a full-fledged phone line alternative, while Skype was not designed for that.”

Lefar also commented on the mobile Vonage app, which taps into a smartphone’s existing contact names with a simpler user interface. According to the CEO, “Skype is heavily invested in the Skype user name, while Vonage depends on tried-and true phone numbers, wrote DailyFinance reporter Anders Bylund.

Regarding magicJack VocalTec as a low-cost alternative to Vonage, Lefar thinks it does not offer the same quality, reliability and 911 service like Vonage. So, those who do not care about such services, magicJack is certainly an alternative, stated Lefar, as per the DailyFinance report.

The DailyFinance report indicates that Vonage chief was not happy about the Facebook product introduced by Vonage. Lefar admitted that he spent more time and energy on this product than it was required. He said, as per the report, “There is a certain kind of distance that people want to keep from those individuals and their contacts, and Facebook friends are not the folks that people want to call on a regular basis via voice.”

Approximately 2.4 million subscribers are served by Vonage’s VoIP technology. Lately, the company has also introduced aggressive calling plans with unlimited calling to over 60 countries under Vonage World plan. The VoIP company is also selling its services via Wal-Mart, Best Buy, Kmart and Sears.

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