The Worst News Day So Far for Google and Apple

By

This article originally appeared on Rich Tehrani’s blog at http://blog.tmcnet.com/blog/rich-tehrani/google/the-worse-news-day-so-far-for-google-and-apple.html.

This has been a rough news day for Apple and Google – it started with information regarding a class-action lawsuit pertaining to handshake no-poaching agreements and from there we have news of just how onerous the iBooks 2 policies are for new authors. Now it’s back to Google where the company seems to be “tying” a term used to describe a company with a dominant position in one space used to force users to purchase a product or service they do not want.

It turns out the search engine leader – many would call a monopoly- is forcing account users to join Google+. MSNBC details a work-around but who knows if it will last. Perhaps it is there to prevent the DoJ from expanding its antitrust probe?

I discussed tying in a recent post – not coincidentally about Google+ on Christmas Eve of last year and just a few weeks later the company is at it again. I suppose we will have to leave it to the lawyers at the DoJ to decipher whether Google’s activities harm or help consumers but consider the following.

Google’s customers are advertisers and in the last few years Google has been under page view bragging rights assault by Facebook and as a result has a diminished capacity to increase its prices due to free market competition from the social networking leader. This is in-part due to the fact that advertisers are spending much of their advertising dollars not on Google ads but instead on promoting Facebook pages. If Google uses tying, an illegal practice to reduce the growth of Facebook and subsequently will be able to get advertisers to reconsider their reliance on Zuckerberg's social network, then the consumers being damaged are the advertisers.

This in turn means all of the advertisers on Google will have in-effect higher marketing costs which most will pass along to their consumers i.e. most of the people reading this post.

Of course you could also argue Google is making the world of the user better because Google+ has all sorts of benefits but what is really scary for someone who lived through over a decade of Microsoft monopoly-inspired, new market annihilating dominance, is the speed which Google is able to leverage its search and related services to effectively harm the competition in ultra-rapid fashion.

And if this isn’t bad enough, Google – a staunch supporter of the anti-SOPA movement is doing the exact thing it doesn’t want the government to do. They are the judge, jury and executioner between many sites and their ability to survive financially.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO East 2012, taking place Jan. 31-Feb. 3 2012, in Miami, FL. ITEXPO offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It's also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. For more information on registering for ITEXPO registration click here.

Stay in touch with everything happening at ITEXPO. Follow us on Twitter.


Rich Tehrani is CEO and Group Editor-in-Chief of TMC. In addition, he is the Chairman of TMC's ITEXPO, one of the world's largest and best-attended communications and technology conferences. Rich has also developed a large and loyal readership for his own communications and technology blog.

Edited by Stefanie Mosca
Get stories like this delivered straight to your inbox. [Free eNews Subscription]
SHARE THIS ARTICLE
Related Articles

Introducing the Newest Addition to ITEXPO #TECHSUPERSHOW: Enterprise Cybersecurity Expo

By: TMCnet News    6/11/2024

TMC today announced the launch of Enterprise Cybersecurity Expo, set to take place from February 11-13, 2025, in Fort Lauderdale, Florida, at the Brow…

Read More

The Shifting Landscape: Emergent Technological Paradigms in Online Sports Wagering

By: Contributing Writer    6/7/2024

In the ever-evolving sphere of online sports wagering, technological advancements have been instrumental in reshaping the landscape, altering how enth…

Read More

Unpacking The Differences: How CPaaS And Network APIs Drive Distinct Innovations

By: Special Guest    6/5/2024

While they share some technical synergies, CPaaS and Network APIs serve different markets and purposes, highlighting the need for complementary strate…

Read More

Protecting Your Digital Fortress Through Threat Exposure Management

By: Contributing Writer    5/23/2024

In today's digital landscape, cybersecurity threats loom large, posing significant risks to businesses, organizations, and individuals alike. With the…

Read More

Why Block Websites? Understanding the Reasons

By: Contributing Writer    5/6/2024

The internet is such an expansive network where every click can lead to information, entertainment, or opportunities for productivity. However, this a…

Read More