5 Tips to Improve Your Business Next Year

By Special Guest
Jonathan Brown
December 20, 2018



Making improvements that are consistent in the effort to increase your business is critical when it comes to sustainability and success. Things like consistently monitoring the cash flow, utilizing every available media outlet for marketing, and recognizing strengths while also asking for assistance in areas that aren’t your strengths can all assist you with improving your business.

Outsourcing

Outsourcing the things that you can in order to focus on the core needs of your business can only help. For example, why not hire out your janitorial services so that you can spend more time and energy on your clients? How about outsourcing HR in order to focus on sales? This can also save you money in the long run when you outsource tasks that you don’t need to pay for on a full-time basis.

Secure It

Your business will only ever be as good as your security. In today’s digital world, there’s so much data out there and there are also hackers out there who will try to steal that data. You need to be in a position to protect the data regarding both your business and your clients. One way to do that is with the help of a PCI DSS ASV (Payment Card Industry DSS Approved Scanning Vendor). Aside from being good for your business and clients, it’s also something that’s required by the PCI Security Standards Council.

Marketing

Wasting your money on marketing that’s ineffective is easy to do. Instead, search for high-impact, low budget marketing that will be geared toward your target demographic. Test a couple of new tactics and see which ones give you the best results before making a commitment to one or the other. Social media is great when it comes to low-risk, low-cost marketing. Instagram, Twitter, Facebook, and LinkedIn are just a few great tools to use for building a social presence and attracting even more attention to your business.

Set Goals

Setting objectives and goals is critical when it comes to the success of any business. Use each goal that’s set as a tool for ongoing planning in order to ensure that you are constantly moving forward in pursuit of it. As an example, you might attempt increasing traffic to your site by a certain amount. More web traffic can easily translate into additional sales as well as customer loyalty.

Master the Presentation

Powerful business presentations can assist you when it comes to improving the performance of your small business. Begin by learning what the essentials are for a business presentation that’s memorable. These might include something like delivering an unexpected bit of wisdom that will serve to captivate the audience. That all being said, you don’t want to overload the presentation with too much information. Keep everything as relevant as possible and remember KISS – Keep It Simple Stupid.

Running a business isn’t something that will be easy. There will be times when the best way to reignite your passion for it is simply to take a break from it. Never underestimate the value of being able to spend a bit of time away from the office.  



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