The Search Engine Wars: Google Still Dominates

By

Microsoft’s search engines (MSN/Windows Live/Bing Search) may be growing in popularity but the Redmond giant still isn’t close to eclipsing Google. According to new data from Nielsen, Microsoft has the second most popular search engine in the U.S. and overtook Yahoo! as the No. 2 search engine in the country with a 13.9 percent share of search volume in August 2010 – a .25 percent increase from the previous month. Although Google saw little change in its month-over-month search volume, it still dominates the search market, consuming a whopping 65 percent share of all U.S. searches.

Yahoo! trailed behind Google and MSN/Windows Live/Bing Search with a 13.1 percent share of U.S. searches, falling from a 14.3 percent share in July 2010 (a 1.2 percent drop). That’s not to suggest, however, that Microsoft is stealing precious search shares from Google, says Nielsen. Rather, the numbers show that Google has seen little change in its share of search while Yahoo! has seen a small but steady decline, going from a 16 percent share to 13.1 percent. MSN/Windows Live/Bing’s share has grown from 10.7 percent in August 2009 to 13.9 percent.

Of course, this isn’t the first time there’s been news of Bing overtaking Yahoo! Last year, data issued by StatCounter showed shares of searches as such: Google 71.5 percent, Bing 16.3 percent, and Yahoo 10.2 percent. Nevertheless, according to the latest comScore data, Bing has not leapfrogged Yahoo! but rather is No. 3, trailing Yahoo in percentage points. All of which just goes to show, you can’t always trust the numbers.

Yahoo and Microsoft formed a Web search and advertising partnership a year ago – a formidable tag team as they try to mount a joint offensive against Google. Under the agreement, Yahoo will use Microsoft’s search engine on its own sites while providing the exclusive global sales force for premium advertisers.

Last month, Microsoft began handling all Yahoo online searches in Canada and the United States and will eventually power Internet searches at Yahoo websites worldwide.




Edited by Erin Harrison
Get stories like this delivered straight to your inbox. [Free eNews Subscription]

TechZone360 Contributing Editor

SHARE THIS ARTICLE
Related Articles

ChatGPT Isn't Really AI: Here's Why

By: Contributing Writer    4/17/2024

ChatGPT is the biggest talking point in the world of AI, but is it actually artificial intelligence? Click here to find out the truth behind ChatGPT.

Read More

Revolutionizing Home Energy Management: The Partnership of Hub Controls and Four Square/TRE

By: Reece Loftus    4/16/2024

Through a recently announced partnership with manufacturer Four Square/TRE, Hub Controls is set to redefine the landscape of home energy management in…

Read More

4 Benefits of Time Tracking Software for Small Businesses

By: Contributing Writer    4/16/2024

Time tracking is invaluable for every business's success. It ensures teams and time are well managed. While you can do manual time tracking, it's time…

Read More

How the Terraform Registry Helps DevOps Teams Increase Efficiency

By: Contributing Writer    4/16/2024

A key component to HashiCorp's Terraform infrastructure-as-code (IaC) ecosystem, the Terraform Registry made it to the news in late 2023 when changes …

Read More

Nightmares, No More: New CanineAlert Device for Service Dogs Helps Reduce PTSD for Owners, Particularly Veterans

By: Alex Passett    4/11/2024

Canine Companions, a nonprofit organization that transforms the lives of veterans (and others) suffering PTSD with vigilant service dogs, has debuted …

Read More