A Possible App Store for Ailing Newspapers

By

The dinosaurs of the media industry – newspapers – may soon be looking to Apple to provide a fresh and innovative source of revenue.

According to an article in the San Jose Mercury News, Apple is entertaining the idea of launching an App Store-based subscription plan for newspapers. The Cupertino behemoth is keeping quiet but the article describes a revenue model in which Apple will take a 30 percent cut of all subscriptions sold through the company’s online App Store and a 40 percent cut of the ad revenue generated by the publications’ apps.

Currently, a number of national newspapers are peddling app subscriptions to iPad owners. The Wall Street Journal, for example, grants access to all of the paper’s free content and features, updated coverage throughout the day with top article picks from Journal editors, market data including quote search, videos and slideshows for $3.99 a week.

Other publications including metropolitan papers are preparing to deploy their own publication apps or are waiting to see how iPad apps from the Wall Street Journal and the Financial Times play out. Earlier this summer, the New York Times updated its iPad app – heavily criticized for its small amount of content, by adding an Arts section and some videos. Additional changes include re-sizable text and the ability to share stories on Facebook, Twitter and email.

Nevertheless, the San Jose Mercury News reports that not all publishers are “happy” with Apple’s terms and a fee would be preferable to offering up a cut of subscription and advertising revenue. What’s more, not being able to offer app editions as part of a subscription bundle requires letting Apple play the middleman in its ongoing dealings with readers.

In the end though, the ball might be in Apple’s court as the struggling newspaper industry tries to find new ways to survive in a rapidly evolving media environment.




Edited by Erin Harrison

TechZone360 Contributing Editor

SHARE THIS ARTICLE
Related Articles

Coding and Invention Made Fun

By: Special Guest    10/12/2018

SAM is a series of kits that integrates hardware and software with the Internet. Combining wireless building blocks composed of sensors and actors con…

Read More

Facebook Marketplace Now Leverages AI

By: Paula Bernier    10/3/2018

Artificial intelligence is changing the way businesses interact with customers. Facebook's announcement this week is just another example of how this …

Read More

Oct. 17 Webinar to Address Apache Spark Benefits, Tools

By: Paula Bernier    10/2/2018

In the upcoming webinar "Apache Spark: The New Enterprise Backbone for ETL, Batch and Real-time Streaming," industry experts will offer details on clo…

Read More

It's Black and White: Cybercriminals Are Spending 10x More Than Enterprises to Control, Disrupt and Steal

By: Cynthia S. Artin    9/26/2018

In a stunning new report by Carbon Black, "Hacking, Escalating Attacks and The Role of Threat Hunting" the company revealed that 92% of UK companies s…

Read More

6 Challenges of 5G, and the 9 Pillars of Assurance Strategy

By: Special Guest    9/17/2018

To make 5G possible, everything will change. The 5G network will involve new antennas and chipsets, new architectures, new KPIs, new vendors, cloud di…

Read More