Microsoft Eyeing Social-Gaming Platform?

By

Dust off your avatar. RumorsMicrosoft isn’t commenting on the Linden Lab speculation, but there have been reports that the Redmond giant may have made a bid for the company. abound that Microsoft is considering acquiring Linden Lab, the company behind the Second Life 3D virtual social-gaming platform.

That may come as a surprise to some industry watchers given Microsoft’s low profile in the acquisitions market this year. As reported earlier this week, despite its deep pockets and focus on new product developments, Microsoft hasn’t made a single acquisition this year, according to CB Insights. Although the company sealed some deals in 2010 (Sentillion, for example), these were all announced in 2009.  As of Sept. 24, Microsoft has yet to announce a single acquisition in 2010.  In fact, every other major tech company in the world has acquired at least 3 companies while Microsoft continues to keep a tight hold of its purse strings.

It’s a far cry from Google whose acquisition pace is significantly greater – almost double – of the next most acquisitive tech company, IBM.  Google’s mix of acquisitions is quite varied with a combination of larger acquisitions ($100 million plus) and some smaller talent acquisitions (the popularly coined “acqu-hire”), according to CB Insights. What’s more, Google completed 23 acquisitions year-to-date. As if making up for lost time, this year’s total is equivalent to Google’s cumulative acquisition total from 2007 to 2009.

Nevertheless, Microsoft has been busy expanding its gaming arm. In August, the company unveiled the newest addition to its “Age of Empires” franchise, “Age of Empires Online.” Microsoft also announced the development of “Microsoft Flight,” a new entry inspired by the “Microsoft Flight Simulator” franchise.

“Today, we’re bringing powerful, inventive gaming experiences to the Windows-based PC,” said Phil Spencer, corporate vice president of Microsoft Game Studios, in a statement. “Over the years, our PC heritage captured the hearts and minds of millions of players. Reinventing these iconic franchises with social, shared experiences at their core marks the beginning of our return to PC gaming in bold new ways.”




Edited by Erin Harrison
Get stories like this delivered straight to your inbox. [Free eNews Subscription]

TechZone360 Contributing Editor

SHARE THIS ARTICLE
Related Articles

Tech Podcast Award Winners Bring Excitement and Enthusiasm to a Range of Important Tech Topics

By: TMCnet Staff    6/18/2025

Tech Podcast Award winners produce engaging, informative, and often entertaining content, bringing valuable insight from industry front lines to the e…

Read More

How Mobile Technology is Driving the Shift to Casino Apps

By: Contributing Writer    6/12/2025

Recent years have seen casino apps completely changing the online casino experience. Thanks to mobile-first technology, apps are becoming the default.…

Read More

Decentralized IT Management: Fad or Future?

By: Contributing Writer    6/5/2025

Managing IT feels like an ongoing balancing act for many businesses. Centralized systems often create bottlenecks, slow down teams, and frustrate empl…

Read More

IT Management as a Driver of ESG Initiatives

By: Contributing Writer    6/5/2025

Businesses today face growing pressure to meet environmental, social, and governance (ESG) standards. Customers demand greener practices. Investors lo…

Read More

Everything You Need to Know About Mobile Casinos

By: Contributing Writer    5/30/2025

We live in the age of technology and we have come to solve things on the go, whether we are talking about personal or job-related issues. We have come…

Read More