Sony Introduces Google TV

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Are consumers ready to surf the Internet on set-top boxes? Sony is hoping to hear a resounding “yes” as it prepares to unveil its new lineup of Internet TVs this week.

The high-definition devices are essentially televisions with an Intel processor inside and the ability to fully surf the web. Other features include access and search video services, a Blu-ray player, a palm-sized controller, a webcam for VoIP video calls, and direct integration with select service providers. With LCD screens ranging from 24 inches to 46 inches, the sets will be priced around $599.99 for the 24 inch NSX-24GT1, $799.99 for the 32 inch NSX-32GT1, $999.99 for the 40 inch NSX-40GT1 and $1,399.99 for the NSX-46GT1 Sony internet TVs. The sets should be available in Best Buy U.S. stores by early next week and pre-orders are being taken at both Sony’s and Best Buy’s websites.

Available for purchase from October 16, Sony’s Internet TVs are built on the Android platform. As a result, users can quickly sift through Internet and television content. Models also feature Dual View which lets users watch television while tweeting about what they’re watching, checking their fantasy football scores, or finding related content on the web. Content can be bookmarked for easy access and the Android Market, scheduled for released in early 2011, will allow consumers to purchase and run applications.

“Sony Internet TV is the world’s first HDTV that combines the big-screen impact of television and full Internet search to deliver an unrivaled entertainment experience,” said Mike Abary, senior vice president of Sony’s Home Division, in a statement.  “Finally, you can seamlessly search your favorite TV programs and web sites on the same screen, at the same time.”

 “We are very proud to be the pioneers of this new entertainment category by delivering the world’s first true Internet TV experience,” added Bob Ishida, senior vice president, corporate executive, and president of Home Entertainment Business Group, Sony Corporation.  “Sony Internet TV creates value by introducing new and compelling ways to enjoy a variety of content.”




Edited by Erin Harrison

TechZone360 Contributing Editor

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