Google Poised to Grab Chunk of the $140 Billion U.S. E-commerce Market

By

Watch out, Amazon and eBay. Google this week announced plans to add features to its existing shopping search site, Google Product Search, which, among other things, will make it easier for users to look for soft goods such as apparel -- a fast-growing area in the $140 billion U.S. e-commerce market, sources told the Wall Street Journal.

To take a piece of this lucrative market from the likes of Amazon and eBay, it would appear that Google plans to leverage the online shopping technology created by Like.com that Google acquired in August of this year. Like.com is a visual product search engine that shows photos of products and compares their prices and availability on different shopping sites and in retail stores.

At the time of the Like.com acquisition, Google stated, “While Like.com will operate its Web sites separately in the near term, we're excited about the technology they've built and the domain expertise they'll bring to Google as we continue to work on building great e-commerce experiences for our users, advertisers and partners.”

While expecting to compete with Amazon and eBay may be ambitious (and Google certainly has a lot of work ahead of it), some analysts think Google's search engine dominance may give it an attractive edge, such as in pursuing combined brick-and-mortar and online marketing, bolstered by location-based technologies. Said Clint Boulton on eWeek's Google Watch blog, “If Google gets its serendipitous [product] search engine to fly in the next couple of years, it's not a stretch to think that people walking by storefronts will get beamed side-by-side results from Google Product Search using the image-recognition technology from Like.com. These results would be paired with inventory info from within participating stores (Google Places members) to show prospective shoppers available merchandise, along with size and color information about what the shops have in stock. “


Tracey Schelmetic is a contributing editor for TechZone360. To read more of Tracey's articles, please visit her columnist page.

Edited by Tammy Wolf

TechZone360 Contributor

SHARE THIS ARTICLE
Related Articles

Coding and Invention Made Fun

By: Special Guest    10/12/2018

SAM is a series of kits that integrates hardware and software with the Internet. Combining wireless building blocks composed of sensors and actors con…

Read More

Facebook Marketplace Now Leverages AI

By: Paula Bernier    10/3/2018

Artificial intelligence is changing the way businesses interact with customers. Facebook's announcement this week is just another example of how this …

Read More

Oct. 17 Webinar to Address Apache Spark Benefits, Tools

By: Paula Bernier    10/2/2018

In the upcoming webinar "Apache Spark: The New Enterprise Backbone for ETL, Batch and Real-time Streaming," industry experts will offer details on clo…

Read More

It's Black and White: Cybercriminals Are Spending 10x More Than Enterprises to Control, Disrupt and Steal

By: Cynthia S. Artin    9/26/2018

In a stunning new report by Carbon Black, "Hacking, Escalating Attacks and The Role of Threat Hunting" the company revealed that 92% of UK companies s…

Read More

6 Challenges of 5G, and the 9 Pillars of Assurance Strategy

By: Special Guest    9/17/2018

To make 5G possible, everything will change. The 5G network will involve new antennas and chipsets, new architectures, new KPIs, new vendors, cloud di…

Read More