On Cusp of iPhone4 success, Verizon Talks Throttling


For Verizon Wirelessended the most successful first day sales in the history of the company with its pre-orders of the iPhone4. For smartphone users, however, it was a day to complain bitterly. That’s because Verizon Wireless began reserving the right to slow down data services for subscribers who consume exceedingly more than others., it was a day to celebrate. On Feb. 4, the telecommunications giant

According to a document on the company’s website, subscribers who sign a new contract for an unlimited data plan — a necessary step to buy a Verizon iPhone — are agreeing that the carrier may throttle their data speeds if they use so much data that it slows down service for other users.

"This is looking ahead and making sure that our customers get the experience that they expect from us," Verizon Wireless spokesman Jeffrey Nelson said in a statement. "We all have seen what happens when a company doesn't manage its network."

Although Nelson said Verizon’s decision to throttle speeds won’t extend to subscribers who signed their data-plan contracts before this week, carriers capping data speeds is nothing new. Back in October, TechZone360.com reported that T-Mobile put the brakes on its high-speed data gobblers. A company statement revealed that starting Oct. 16, T-Mobile will begin reducing data speeds when a customer exceeds 5GB of data usage in one billing cycle.

T-Mobile is assuring customers that the measure – put into effect to “ensure that all subscribers receive the best Web performance available” – will impact less than 1 percent of data users and that the majority of T-Mobile customers will not be affected by the new policy.

In the meantime, the general market launch of the iPhone 4 on the Verizon Wireless network will occur on Feb. 10. The company will open its more than 2,000 Verizon Wireless Communications Stores at 7 a.m. It will also be available at all Apple store locations, Best Buy, select Walmart stores, and online at www.verizonwireless.com and www.apple.com

Edited by Tammy Wolf

TechZone360 Contributing Editor

Related Articles

Coding and Invention Made Fun

By: Special Guest    10/12/2018

SAM is a series of kits that integrates hardware and software with the Internet. Combining wireless building blocks composed of sensors and actors con…

Read More

Facebook Marketplace Now Leverages AI

By: Paula Bernier    10/3/2018

Artificial intelligence is changing the way businesses interact with customers. Facebook's announcement this week is just another example of how this …

Read More

Oct. 17 Webinar to Address Apache Spark Benefits, Tools

By: Paula Bernier    10/2/2018

In the upcoming webinar "Apache Spark: The New Enterprise Backbone for ETL, Batch and Real-time Streaming," industry experts will offer details on clo…

Read More

It's Black and White: Cybercriminals Are Spending 10x More Than Enterprises to Control, Disrupt and Steal

By: Cynthia S. Artin    9/26/2018

In a stunning new report by Carbon Black, "Hacking, Escalating Attacks and The Role of Threat Hunting" the company revealed that 92% of UK companies s…

Read More

6 Challenges of 5G, and the 9 Pillars of Assurance Strategy

By: Special Guest    9/17/2018

To make 5G possible, everything will change. The 5G network will involve new antennas and chipsets, new architectures, new KPIs, new vendors, cloud di…

Read More