Is Email on the Outs with Today's Youth?

By

Will email head the way of the post office? That’s a distinct possibility according to the findings of a recent comScore study. The comScore 2010 U.S. Digital Year in Review, an annual report on the prevailing digital trends of the past year and their implications for the future, reveals that total web email usage dropped 8 percent in the past year, with an eye-popping 59 percent decline in use among people between the ages of 12-17.

Usage also dipped 1 percent among 18-24 year olds, 18 percent among 25-35 year olds, 8 percent among 35-44 year olds and 12 percent among the 45-54 demographic.

As for today’s baby boomers, usage rates actually increased – a 22 percent increase among 55-64 year olds and 28 percnet among those 65 and older. 

So why all this email attrition? According to the comScore study, today’s teens are spending more time on social networking sites such as Facebook and Twitter. In fact, social networking usage climbed 3.8 percent to 14 percent of all time spent online.

In the meantime, TMCNet.com reports that Facebook is making the mobile market a top priority this year. That’s according to the company's chief technology officer Bret Taylor who noted plans to improve the experience of its mobile users at January’s Inside Social Apps conference in San Francisco. Taylor said that more than 200 million people regularly access Facebook through their mobile device, and that this group of users is nearly twice as active as those who check their page using a desktop computer, according to the Wall Street Journal.

Taylor noted that it has created a bit of a fragmented user experience because Facebook has so many different mobile platforms -- each of which offers a specially designed look and feel. Taylor said that when Facebook adds a new feature, the company needs to update seven different mobile platforms, including Android, iOS and touch.facebook.com.

“It’s an incredible challenge,” Taylor said. “And there’s feature-skew."

So, Facebook's plan for 2011 is to rework its mobile platforms so that they all offer a similar user experience. To help with this transition, Facebook will look to HTML5.




Edited by Jamie Epstein
Get stories like this delivered straight to your inbox. [Free eNews Subscription]

TechZone360 Contributing Editor

SHARE THIS ARTICLE
Related Articles

Why More Leads Won't Fix a Broken Lead Management Process

By: Contributing Writer    6/23/2026

When sales results start to stall, many organizations immediately look to the top of the funnel for answers. The assumption is simple: if revenue i…

Read More

Your Post-Quantum Readiness Starts at Y2Q Summit

By: TMCnet News    5/27/2026

Y2Q Summit is an executive conference focused on helping enterprises prepare for the coming era of quantum computing disruption, cybersecurity transfo…

Read More

Why Award Marketing Should Be Part of Every B2B Tech Company's Growth Strategy

By: Erik Linask    5/20/2026

Award marketing matters for B2B tech companies because industry recognition can strengthen trust, support sales and partner relationships, improve con…

Read More

Why Email Is Still the Most Underrated Layer of Modern Software Infrastructure

By: Contributing Writer    5/15/2026

Take, for example, the following scenario. A user requests a password reset, waits a few seconds, refreshes their inbox and nothing arrives. They try …

Read More

Jitterbit's Visionary Status Signals a Shift in the iPaaS Market

By: Contributing Writer    4/7/2026

As enterprise ecosystems grow more complex, integration has become less of a backend IT function and more of a strategic driver of business performanc…

Read More