Demand Mounting for Better Telco Service

By

Forget about fancy features and accessories. Consumers are looking for a better quality experience from their mobile phones, according to a new study. And they’re willing to pay for the improvement.

From June to November 2010, Acision commissioned a number of independent market research agencies (YouGov, Quantinet and Toluna) to conduct a detailed survey to understand consumer perceptions of mobile broadband in the UK, United States, Brazil, Singapore and Australia. 

The result: 63 percent of global consumers would be willing to pay more for better telecommunications services. In fact, a whopping 79 percent of respondents reported suffering issues of some kind including slow speeds (62 percent), network coverage issues (39 percent) and connection drops (36 percent). Seventy-four percent of video consumers are stating regular issues like frequent pausing and long waiting times. Worldwide this is driving a churn potential of 31 percent which is nearly equivalent in all countries.

“Operators are already doing all they can to expand bandwidth but our research shows that some of the QoE issues are intrinsic even in best practice networks,” said Steven van Zanen, Acision’s senior vice president of Marketing, Mobile Data Control, in a press release. “A further investment in capability is required to reach to the next stage of mobile broadband evolution.”

To address challenges and boost revenue opportunities, Acision recommends improvements in three areas:

Data layer: High performance and reliable components that handle network traffic;

Content layer: Best-in-class components which are able to optimize specific content services such as video or browsing;

Control layer: Highly intelligent components which enable real-time, complex and rich decision-making.

“Operators will then need to develop rich service offerings to address individual consumer requirements and support paid-for optimized or premium services, delivered via a bundle or transaction-based offering that consumers both understand and can relate to,” concluded van Zanen.




Edited by Tammy Wolf

TechZone360 Contributing Editor

SHARE THIS ARTICLE
Related Articles

Coding and Invention Made Fun

By: Special Guest    10/12/2018

SAM is a series of kits that integrates hardware and software with the Internet. Combining wireless building blocks composed of sensors and actors con…

Read More

Facebook Marketplace Now Leverages AI

By: Paula Bernier    10/3/2018

Artificial intelligence is changing the way businesses interact with customers. Facebook's announcement this week is just another example of how this …

Read More

Oct. 17 Webinar to Address Apache Spark Benefits, Tools

By: Paula Bernier    10/2/2018

In the upcoming webinar "Apache Spark: The New Enterprise Backbone for ETL, Batch and Real-time Streaming," industry experts will offer details on clo…

Read More

It's Black and White: Cybercriminals Are Spending 10x More Than Enterprises to Control, Disrupt and Steal

By: Cynthia S. Artin    9/26/2018

In a stunning new report by Carbon Black, "Hacking, Escalating Attacks and The Role of Threat Hunting" the company revealed that 92% of UK companies s…

Read More

6 Challenges of 5G, and the 9 Pillars of Assurance Strategy

By: Special Guest    9/17/2018

To make 5G possible, everything will change. The 5G network will involve new antennas and chipsets, new architectures, new KPIs, new vendors, cloud di…

Read More