If you're a lover of books who has ever told your friends that e-books will “never” outsell paper books, it may be time to face facts. Internet retail giant Amazon.com Inc. revealed today that it now sells more digital e-books than paper books.

What's the world coming to? Who doesn't prefer the feel and smell or paper books? (Can you tell which way I'm biased?)

 Apparently, the masses (if the small percentage of Americans who say they regularly read books can be called a “mass” anymore) were waiting for the prices of e-readers to come down. Amazon also revealed that its recently introduced lower-priced Kindle e-reader is outselling other versions of the device.

Amazon, which does not divulge precise sales figures for the Kindle or e-books, said that for every 100 print books it has sold since April 1, 2011, it has sold 105 e-books. That includes both paperback and hardcover books, but excludes free downloads, reported Reuters.

Last month, Amazon introduced a Kindle for $114, about $25 less than its next most expensive version. In exchange for the lower price, users must put up with a little advertising on the screen occasionally.

The Kindle has been competing with Barnes & Noble's relatively popular Nook e-reader and Apple's iPad (which also functions as an e-reader) for e-book sales. The Kindle was launched in 2007 and is by far the best-selling device made specifically for reading digital books.

Not to be outdone, Barnes & Noble is holding a press event on Tuesday in New York to unveil a new e-reader. Last month, Barnes & Noble introduced improvements to its Nook Color.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO West 2011, taking place Sept. 13-15, 2011, in Austin, Texas. ITEXPO offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It's also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. To register, click here.