What's AOL Up to in India?


There used to be an India-centered site for AOL.in. But things have apparently changed.

TheNextWeb discovered that now visitors to the site AOL.in are being redirected to aol.coolage.in. That is “one of AOL's media properties,” reported the Business Insider.

The Business Insider also speculated that AOL could be “preparing a relaunch or a revamping of their India portal. Or maybe it's just giving up on India as it tries to turn around its business in the US.”

In March, TechZone360’s Tracey E. Schelmetic reported that AOL was “cutting several hundred jobs in India.”

“AOL India has said that, going forward, its focus will be on building consumer facing products primarily for the Indian and other Asian markets,” TechZone360 also reported in March.

AOL laid off some 400 employees in its Indian operations and transferred some 300 employees to Mindtree and HP, reported The Next Web.

Tim Armstrong, AOL’s CEO, reportedly said in a leaked memo that the company’s Indian unit will “refocus on Asia and India related consumer products,” The Next Web said.

In a related matter, Plugged.in reported that AOL also closed Asylum.in, a lifestyle site which targeted men in India, the Next Web reported.

Plugged.in also estimated that AOL India got rid of some 90 percent of its staff in March.

“AOL India shutdown doesn’t come as a surprise – these are sites that had a difficult time building (organic) traffic and hence, monetization was probably a huge challenge,” reported Plugged.in.

“While AOL (earlier) shamelessly copied Yahoo design, they didn’t get the basics right. A new domain (AOL.in) needs its own sweet time to build traffic and a basic lesson they should have derived from Yahoo is how Yahoo launches new properties and piggybacks on Yahoo.com domain, which has a much higher value in the world of search engines (including page rank),” Plugged.in added.

Ed Silverstein is a TechZone360 contributor. To read more of his articles, please visit his columnist page.

Edited by Tammy Wolf

TechZone360 Contributor

Related Articles

Coding and Invention Made Fun

By: Special Guest    10/12/2018

SAM is a series of kits that integrates hardware and software with the Internet. Combining wireless building blocks composed of sensors and actors con…

Read More

Facebook Marketplace Now Leverages AI

By: Paula Bernier    10/3/2018

Artificial intelligence is changing the way businesses interact with customers. Facebook's announcement this week is just another example of how this …

Read More

Oct. 17 Webinar to Address Apache Spark Benefits, Tools

By: Paula Bernier    10/2/2018

In the upcoming webinar "Apache Spark: The New Enterprise Backbone for ETL, Batch and Real-time Streaming," industry experts will offer details on clo…

Read More

It's Black and White: Cybercriminals Are Spending 10x More Than Enterprises to Control, Disrupt and Steal

By: Cynthia S. Artin    9/26/2018

In a stunning new report by Carbon Black, "Hacking, Escalating Attacks and The Role of Threat Hunting" the company revealed that 92% of UK companies s…

Read More

6 Challenges of 5G, and the 9 Pillars of Assurance Strategy

By: Special Guest    9/17/2018

To make 5G possible, everything will change. The 5G network will involve new antennas and chipsets, new architectures, new KPIs, new vendors, cloud di…

Read More