Apple Shutting Down MobileMe to Make Room for iCloud

By

When Apple CEO Steve Jobs took the stage on Monday to unveil the company’s highly-anticipated iCloud offering, many began to wonder about the fate of MobileMe, Apple's oft-maligned cloud-based sync and storage product.

The Cupertino, Calif., company answered that question later on Monday by sending an email to current MobileMe subscribers explaining that the service will be shuttered next summer.

“Your MobileMe subscription will be automatically extended through June 30, 2012, at no additional charge,” Apple's email read. “After that date, MobileMe will no longer be available.”

The shuttering of MobileMe doesn't come as a great surprise. The $99 annual fee service failed to develop a significant following, leading many to believe that the shelf life of the product was waning. Apple then pulled the product from its online store in February.

In fact, Jobs acknowledged during the iCloud unveiling on Monday that MobileMe “wasn't [Apple's] finest hour.”

Fortune's Inside Apple recently reported that an irate Jobs assembled the MobileMe team in 2008 to discuss the product's flawed launch and why the Wall Street Journal's tech guru, Walt Mossberg , refused to recommend it to readers.

“You've tarnished Apple's reputation,” Jobs told the team, according to Fortune's Adam Lashinsky. “You should hate each other for having let each other down ... Mossberg, our friend, is no longer writing good things about us.”

Jobs reportedly disbanded the original MobileMe team and appointed a new product head during the meeting.

As for current MobileMe subscribers, the news isn't all that bad. You will get a full year of MobileMe services for free and will be able to keep your same email address when you move to the free iCloud service, which will launch this fall. Details on how the transition will occur have yet to be finalized, Apple said in an FAQ post.

In addition, if you have purchased a MobileMe account but have yet to use the activation code, you are eligible to receive a complete refund. Users can even receive a prorated refund if they activated the code within the last few months.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO West 2011, taking place Sept. 13-15, 2011, in Austin, Texas. ITEXPO offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It's also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. To register, click here.




Beecher Tuttle is a TechZone360 contributor. He has extensive experience writing and editing for print publications and online news websites. He has specialized in a variety of industries, including health care technology, politics and education. To read more of his articles, please visit his columnist page.

Edited by Jennifer Russell

TechZone360 Contributor

SHARE THIS ARTICLE
Related Articles

Coding and Invention Made Fun

By: Special Guest    10/12/2018

SAM is a series of kits that integrates hardware and software with the Internet. Combining wireless building blocks composed of sensors and actors con…

Read More

Facebook Marketplace Now Leverages AI

By: Paula Bernier    10/3/2018

Artificial intelligence is changing the way businesses interact with customers. Facebook's announcement this week is just another example of how this …

Read More

Oct. 17 Webinar to Address Apache Spark Benefits, Tools

By: Paula Bernier    10/2/2018

In the upcoming webinar "Apache Spark: The New Enterprise Backbone for ETL, Batch and Real-time Streaming," industry experts will offer details on clo…

Read More

It's Black and White: Cybercriminals Are Spending 10x More Than Enterprises to Control, Disrupt and Steal

By: Cynthia S. Artin    9/26/2018

In a stunning new report by Carbon Black, "Hacking, Escalating Attacks and The Role of Threat Hunting" the company revealed that 92% of UK companies s…

Read More

6 Challenges of 5G, and the 9 Pillars of Assurance Strategy

By: Special Guest    9/17/2018

To make 5G possible, everything will change. The 5G network will involve new antennas and chipsets, new architectures, new KPIs, new vendors, cloud di…

Read More