Apple Continues to Taunt Non-Users with New iPhone 4 Commercials

By Beecher Tuttle July 11, 2011

If you are even a novice TV watcher, you have probably stumbled across one of Apple's new iPhone 4 commercials, which basically detail how pathetic you are if you don't own one of the company's iconic handsets.

Apple continued its “if you don't have an iPhone” advertising campaign over the weekend by releasing two new spots dedicated to its “Facetime” and “Airplay” features.

The Facetime commercial is well-timed. With Facebook recently announcing the incorporation of Skype into its platform, video calling clients are set to make another major move in the consumer sector. Google+, the search engine giant's new social network, also supports video calling.

Apple's 30-second ad shows how iPhone 4 owners can quickly set up video calls with other iOS users, including iPad and Mac owners. The spot doesn't detail any new features, so it's clearly just an attempt by Apple to ride the coattails of the video chatting movement.

The second commercial highlights Airplay, a feature that enables users to stream music, video and other media content to their televisions and stereo systems using only their iPhone 4. The ad execs snuck an Apple TV device in the commercial but didn't reference it at all.

The two new commercials come on the heels of three earlier ads that hype iBooks, the App Store and the iPhone's ability to work harmoniously with iTunes. The timing of the campaign may be a signal that the iPhone 5 is soon to be on its way. If the new handset launches in September as expected, Apple stores have some extra motivation to clear excess stock before they are forced to slash prices on the iPhone 4.

TMC's Ed Silverstein reported earlier today that new versions of both the iPhone and iPad may be released just after Labor Day.

Check out the Facetime and Airplay commercials below.

http://www.youtube.com/watch?feature=player_embedded&v=EmAIptWS7Mk

http://www.youtube.com/watch?feature=player_embedded&v=6XYbVwg5B7g

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO West 2011, taking place Sept. 13-15, 2011, in Austin, Texas. ITEXPO offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It's also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. To register, click here.



Beecher Tuttle is a TechZone360 contributor. He has extensive experience writing and editing for print publications and online news websites. He has specialized in a variety of industries, including health care technology, politics and education. To read more of his articles, please visit his columnist page.

Edited by Jennifer Russell

TechZone360 Contributor

SHARE THIS ARTICLE
Related Articles

6 Challenges of 5G, and the 9 Pillars of Assurance Strategy

By: Special Guest    9/17/2018

To make 5G possible, everything will change. The 5G network will involve new antennas and chipsets, new architectures, new KPIs, new vendors, cloud di…

Read More

Putting the Flow into Workflow, Paessler and Briefery Help Businesses Operate Better

By: Cynthia S. Artin    9/14/2018

The digital transformation of business is generating a lot of value, through more automation, more intelligence, and ultimately more efficiency.

Read More

From Mainframe to Open Frameworks, Linux Foundation Fuels Up with Rocket Software

By: Special Guest    9/6/2018

Last week, at the Open Source Summit, hosted by The Linux Foundation, the Open Mainframe Project gave birth to Zowe, introduced a new open source soft…

Read More

Unified Office Takes a Trip to the Dentist Office

By: Cynthia S. Artin    9/6/2018

Not many of us love going to see the dentist, and one company working across unified voice, productivity and even IoT systems is out to make the exper…

Read More

AIOps Outfit Moogsoft Launches Observe

By: Paula Bernier    8/30/2018

Moogsoft Observe advances the capabilities of AIOps to help IT teams better manage their services and applications in the face of a massive proliferat…

Read More