Sears Mistakenly Prices iPad 2 at $69, Refuses to Process Orders


An iPad 2 for less than $70? Sounds too good to be true, right? Well, it is.

Retail giant Sears was forced to issue an apology on Friday evening after it mistakenly advertised the second generation Apple tablet for the ridiculously-low price of $69, and then retracted the offer and cancelled all orders. The typo is said to be the fault of third-party vendor GSM On Sale, which normally sells the 16-gigabyte, Wi-Fi-only iPad 2 for $755.

"We want you to know that, unfortunately, today one of the Marketplace third party sellers told us that they mistakenly posted incorrect pricing information on two Apple iPad models on the Marketplace portion of the website," Sears said in a statement. "If you purchased either of these products recently, your order has been cancelled and your account will be credited."

The consumer venom aimed at Sears revolves mostly around the fact that the retailer refused to honor the orders, even though many customers claimed that they received verification emails from both PayPal and Sears.

One user on the Sears message board claimed that Best Buy actually honored the price match during the several hour stretch that the sale was available on the Sears site. Although it is still unclear how many customers Sears disappointed by cancelling the orders, you would have to speculate that it is in the thousands. CNN reported that news of the deal went viral on Twitter, Facebook and other social networking sites.

Meanwhile, the error shines light on the common practice of major brands using third-party vendors to fill their orders. Consumers often don't find out that the trusted company name is only used as a wrapper until something goes wrong with the smaller vendor.

"When I go to I want to be shopping at Sears," one user wrote. "Then I find out some random company with a email address is who I just spent my money with and I won't be getting my product after all. Shady business practice in my opinion."

GSM On Sale has been closed for "maintenance" since the mistake was made. Chances are good their relationship with Sears if finished.

Beecher Tuttle is a TechZone360 contributor. He has extensive experience writing and editing for print publications and online news websites. He has specialized in a variety of industries, including health care technology, politics and education. To read more of his articles, please visit his columnist page.

Edited by Rich Steeves

TechZone360 Contributor

Related Articles

Coding and Invention Made Fun

By: Special Guest    10/12/2018

SAM is a series of kits that integrates hardware and software with the Internet. Combining wireless building blocks composed of sensors and actors con…

Read More

Facebook Marketplace Now Leverages AI

By: Paula Bernier    10/3/2018

Artificial intelligence is changing the way businesses interact with customers. Facebook's announcement this week is just another example of how this …

Read More

Oct. 17 Webinar to Address Apache Spark Benefits, Tools

By: Paula Bernier    10/2/2018

In the upcoming webinar "Apache Spark: The New Enterprise Backbone for ETL, Batch and Real-time Streaming," industry experts will offer details on clo…

Read More

It's Black and White: Cybercriminals Are Spending 10x More Than Enterprises to Control, Disrupt and Steal

By: Cynthia S. Artin    9/26/2018

In a stunning new report by Carbon Black, "Hacking, Escalating Attacks and The Role of Threat Hunting" the company revealed that 92% of UK companies s…

Read More

6 Challenges of 5G, and the 9 Pillars of Assurance Strategy

By: Special Guest    9/17/2018

To make 5G possible, everything will change. The 5G network will involve new antennas and chipsets, new architectures, new KPIs, new vendors, cloud di…

Read More