Twitter Opens New Office in the Motor City


Twitter plans to open its newest office in downtown Detroit at the M@dison Building owned by Rock Ventures LLC. The new office will focus on marketing and advertising. Dan Gilbert is the chairman of Rock Ventures LLC, an umbrella firm coordinating Gilbert’s investments and companies, as well as the owner of the Cleveland Cavaliers and chairman of Quicken Loans.

Twitter’s newest team of employees will focus on helping area businesses and advertising agencies leverage the power of Twitter in their business model. Specifically, the office will push Twitter’s Promoted Products suite of advertising solutions.

Adam Bain, Twitter's president of global revenue, stated in a press release “Detroit's emerging mix of automotive and digital cultures made it a natural location for Twitter's newest office. We're excited to work face-to-face with the city's most established brands and happy to play a role in downtown Detroit's digital renaissance.”

This area of downtown Detroit is becoming somewhat of a haven for tech companies. Other companies like Detroit Labs, Are You a Human and UpTo call the “WEBward Avenue” area of Detroit home. Bedrock Real Estate Services LLC, property management firm of Rock Ventures, brokered Twitter’s lease at the M@dison Building. Bedrock is currently looking for other forward-thinking tech companies to join the 40 technology companies it has already brought to the downtown Detroit area in just the past 18 months.

Gilbert stated, “Twitter coming downtown is exactly the kind of innovative company Detroit needs to advance our vision of becoming one of the most exciting high-tech and web-centered corridors of growth and activity found anywhere.”

He added, “Twitter chose Detroit because of the city's growing, young and energetic environment. This is further proof that the country is starting to wake up and take notice - if you want to create a thriving, growing tech business, downtown Detroit is one of the best places to be.”

Edited by Jennifer Russell

TechZone360 Contributing Writer

Related Articles

Coding and Invention Made Fun

By: Special Guest    10/12/2018

SAM is a series of kits that integrates hardware and software with the Internet. Combining wireless building blocks composed of sensors and actors con…

Read More

Facebook Marketplace Now Leverages AI

By: Paula Bernier    10/3/2018

Artificial intelligence is changing the way businesses interact with customers. Facebook's announcement this week is just another example of how this …

Read More

Oct. 17 Webinar to Address Apache Spark Benefits, Tools

By: Paula Bernier    10/2/2018

In the upcoming webinar "Apache Spark: The New Enterprise Backbone for ETL, Batch and Real-time Streaming," industry experts will offer details on clo…

Read More

It's Black and White: Cybercriminals Are Spending 10x More Than Enterprises to Control, Disrupt and Steal

By: Cynthia S. Artin    9/26/2018

In a stunning new report by Carbon Black, "Hacking, Escalating Attacks and The Role of Threat Hunting" the company revealed that 92% of UK companies s…

Read More

6 Challenges of 5G, and the 9 Pillars of Assurance Strategy

By: Special Guest    9/17/2018

To make 5G possible, everything will change. The 5G network will involve new antennas and chipsets, new architectures, new KPIs, new vendors, cloud di…

Read More