Twitter Revenue Projected To Reach $400 Million in 2013

By Ed Silverstein October 03, 2011

New revenue projections for Twitter show the likely success of the popular micro-blogging company.

Twitter is projected to receive about $400 million in revenue during 2013 compared to $45 million in 2010, according to a report from e-Marketer that was cited by Mashable.

In contrast, Twitter will receive about $139.5 million in 2011, which is a 210 percent increase over 2010 revenue, eMarketer said.

Debra Aho Williamson, an analyst at eMarketer, said the success of Twitter Promoted Products has led to the size of the projected increases.

“Since their debut in April 2010, Twitter’s Promoted Products have proven successful in the U.S.,” Williamson said in a company statement carried by Mashable. “Marketers have shown solid engagement rates with Twitter advertising — in some cases better than those on Facebook — despite Twitter’s relatively smaller audience.” (Twitter has over 100 million users. Facebook has about 800 million users.)

Twitter highlights promotional messages from some advertisers in a new offering called “promoted tweets,” according to Bloomberg News.

But even with the optimistic reports, Twitter’s projected $139.5 million ad revenue in 2011 is lower than the earlier estimate of $150 million from eMarketer. Bloomberg News explains the revenue estimate was reduced because Twitter faced delays in introducing certain services. Mashable said these include a self-serve advertising platform and the opening of ad sales offices worldwide. The self-serve ad platform should be available in 2012, Bloomberg adds.

In a related story, TechZone360 reports that Twitter may see additional revenues from the upcoming political season.

TechZone360’s Michelle Amodio reports that Twitter has accepted ads from political candidates and political committees, which are appearing on Twitter as Promoted Tweets, Promoted Accounts and Promoted Trends.

“We’re piloting the program with a small group of presidential candidates and national party committees,” Twitter said in statement carried by TechZone360. “We will expand the pilot to include other candidates and committees as we build up our political sales team.”

Twitter is one of many outlets expecting to profit from the projected $6 billion in campaign spending for the 2012 campaign season, TechZone360 adds.

Ed Silverstein is a TechZone360 contributor. To read more of his articles, please visit his columnist page.

Edited by Rich Steeves

TechZone360 Contributor

Related Articles

6 Challenges of 5G, and the 9 Pillars of Assurance Strategy

By: Special Guest    9/17/2018

To make 5G possible, everything will change. The 5G network will involve new antennas and chipsets, new architectures, new KPIs, new vendors, cloud di…

Read More

Putting the Flow into Workflow, Paessler and Briefery Help Businesses Operate Better

By: Cynthia S. Artin    9/14/2018

The digital transformation of business is generating a lot of value, through more automation, more intelligence, and ultimately more efficiency.

Read More

From Mainframe to Open Frameworks, Linux Foundation Fuels Up with Rocket Software

By: Special Guest    9/6/2018

Last week, at the Open Source Summit, hosted by The Linux Foundation, the Open Mainframe Project gave birth to Zowe, introduced a new open source soft…

Read More

Unified Office Takes a Trip to the Dentist Office

By: Cynthia S. Artin    9/6/2018

Not many of us love going to see the dentist, and one company working across unified voice, productivity and even IoT systems is out to make the exper…

Read More

AIOps Outfit Moogsoft Launches Observe

By: Paula Bernier    8/30/2018

Moogsoft Observe advances the capabilities of AIOps to help IT teams better manage their services and applications in the face of a massive proliferat…

Read More