Apple, Yahoo Meeting for Discussions but No Deal Forthcoming Soon: Report

By

Apple doesn’t want to rely solely on Google for its services – so the prominent tech manufacturer is reportedly now in closed-door talks with Yahoo, a distant Google rival.

The move by Yahoo makes sense because it wants its services to become prominent on the iPhone and iPad, according to The Los Angeles Times.

Also, Yahoo is talking with Google about seeing more sports and news on the devices from Apple. Yahoo could also find more of a role with Siri, a popular voice-activated assistant offered by Apple, The Wall Street Journal reported. And Yahoo could make its Web search results available to Apple.

So far, Yahoo CEO Marissa Mayer has met with Apple’s senior vice president of Internet services, Eddy Cue, The Journal said. But a deal is still a ways off, news reports suggest.

Also, Yahoo is trying to find new ways to connect with mobile devices under the reign of Mayer, according to TechZone360. An Apple-Yahoo deal could make Yahoo more significant when it comes to mobile software.

One key benefit with Yahoo over Google is Google makes competing devices and Android mobile operating software. Yahoo doesn’t. Nor does Yahoo offer a mobile-app store.

As of now, apps with data from Yahoo Finance and Yahoo's weather site are preloaded on iPhones. Some Yahoo data, such as sports statistics, are used on Siri.

One stumbling block for any Yahoo-Apple new deal is that Microsoft powers Yahoo's search service, The Journal reported. For instance, Microsoft's Bing search engine provides search results for Yahoo.

In addition, Apple has a commitment to quality – so Yahoo has to be seen as being worthy of a deal.

“Past problems between Google and Apple -- for example, the debacle over the latter's map offering -- notwithstanding, even if there is bad blood between the tech giants, it is unlikely Apple will once again offer a sub-par product before it is ready, just to antagonize its rival and once again annoy its customers,” ZDNet reported.


Edited by Rory J. Thompson

TechZone360 Contributor

SHARE THIS ARTICLE
Related Articles

Coding and Invention Made Fun

By: Special Guest    10/12/2018

SAM is a series of kits that integrates hardware and software with the Internet. Combining wireless building blocks composed of sensors and actors con…

Read More

Facebook Marketplace Now Leverages AI

By: Paula Bernier    10/3/2018

Artificial intelligence is changing the way businesses interact with customers. Facebook's announcement this week is just another example of how this …

Read More

Oct. 17 Webinar to Address Apache Spark Benefits, Tools

By: Paula Bernier    10/2/2018

In the upcoming webinar "Apache Spark: The New Enterprise Backbone for ETL, Batch and Real-time Streaming," industry experts will offer details on clo…

Read More

It's Black and White: Cybercriminals Are Spending 10x More Than Enterprises to Control, Disrupt and Steal

By: Cynthia S. Artin    9/26/2018

In a stunning new report by Carbon Black, "Hacking, Escalating Attacks and The Role of Threat Hunting" the company revealed that 92% of UK companies s…

Read More

6 Challenges of 5G, and the 9 Pillars of Assurance Strategy

By: Special Guest    9/17/2018

To make 5G possible, everything will change. The 5G network will involve new antennas and chipsets, new architectures, new KPIs, new vendors, cloud di…

Read More