Windows Tablets Made Up 7.5 Percent of the Market in Q1

By

Microsoft has been keeping a lid on how many Surface tablets it shipped since the release of the Surface RT back in October, which has led many to write off the company's foray into the tablet space as a failure. However, there are other manufacturers — Samsung, Asus, Dell and a number of other Microsoft partners — making Windows 8 and/or Windows RT tablets of their own, and it would seem that all of these devices together have managed to make a dent in the coveted tablet market.

According to a new report from market research firm Strategy Analytics, three million Windows-based tablets shipped in the first quarter of 2013, making up 7.5 percent of the market for that period. This may not seem significant, but it does mean that Windows tablets have gained a foothold in the market — especially considering only 400,000 Windows-based tablets were shipped globally prior to the launch of the Surface in Q3 of last year.

For those not keen to do the math, that means that Microsoft's share of the global tablet market quadrupled in only six months. Also, considering the fact that the overall tablet market grew in this same time period from 25 million to 41 million units, and that Windows tablets still haven't penetrated certain markets, this achievement is all the more noteworthy. That said, Microsoft still has a long way to go until it can beat Apple and Android.

Indeed, Apple pushed out 19.5 million iPads in Q1, up from 11.8 million in the same period last year, while Android made massive gains, shipping 17.6 million compared to 6.4 million a year ago. This means that Google's Android OS has finally started to catch up to the iPad with 43.4 percent of the market, up from 34.2 percent in Q1 2012, while iOS tablets dropped from 63.1 to 48.2 percent. These numbers are sure to change even more over the coming months, now with Microsoft in the mix.




Edited by Blaise McNamee
Get stories like this delivered straight to your inbox. [Free eNews Subscription]

TechZone360 Contributing Writer

SHARE THIS ARTICLE
Related Articles

How Is AI Bringing Intelligence to Traditionally Manual Inspection Workflows?

By: Contributing Writer    10/16/2026

For insurers, rental companies, fleet operators, and remarketing businesses, vehicle inspections are a part of everyday operations. Much of that proce…

Read More

3 Factors That Can Dramatically Impact Your Microsoft Intune Spend

By: Contributing Writer    10/13/2026

With remote and dispersed work here to stay for the long term, secure endpoint management has become a big headache for IT and cybersecurity teams. Th…

Read More

Why Threat Modeling Fails Without an Attacker's Perspective

By: Contributing Writer    10/13/2026

A security team might spend weeks mapping attack paths and planning defenses, only to be breached through a web application nobody remembered was stil…

Read More

From AI Experiment to Enterprise Strategy: Making Claude Work at Scale

By: Contributing Writer    10/12/2026

Artificial intelligence often enters an organization through experimentation. One employee discovers a useful prompt, another tests document analysis,…

Read More

SIEM needs exposure context to keep pace with AI-era threats

By: Contributing Writer    10/6/2026

Security information and event management (SIEM) platforms give security operations center (SOC) teams a central place to collect and analyze security…

Read More