The GOLD iPhone - Now This is Amazing!

By Tony Rizzo August 19, 2013

We write not to proclaim that Apple is about to release a gold iPhone - but to ask why this is worthy of headlines. Can it really be that adding some gold to the iPhone color palette will cause such a huge surge of excitement and anticipation? Is it fool's gold? Is it truly innovation on a grand scale? Will it be an 18 or 22 carat gold case that, shades of Vertu, will sell in Apple stores for perhaps $23,500? Is there a market for such a thing?

Amazingly, the answer to the last question is…yes. A 22 carat all-gold iPhone selling for $23,500 would be a huge über-celebrity and nouveau riche hit, and something the paparazzi would be sure to get a lot of photos of. It might also open up a whole new wave of crime - does anyone remember the Sopranos  episode when Christopher Moltisanti robbed Lauren Bacall of her $30,000 swag bag? Here is the 37 second scene in case you need a refresher:


But we joke. It is entirely possible that somewhere in this world there is someone who will build you a 22 carat iPhone and charge you handsomely for doing so - let's push the price up to $35,000 in this case. OK, it is surely "silly to the extreme" to think about this, but then it neatly underscores the silliness and absurdity of all the headlines about a gold iPhone. And we will skip all the James Bond Goldfinger jokes - but just for the record, our favorite lines from that movie have always been: Bond to Goldfinger (as the laser is about to cut him in half): Do you expect me to talk? Goldfinger: No Mr. Bond, I expect you to die.

The most idiotic headline we've seen is one that suggests the "gold" is the next major innovation for the iPhone. OK, that was just so people would click on the headline, never the less, it is silly.

Apple may very well come out with a "gold" color for the next flagship iPhone. After all, there is the light aluminum-silver finish for the white version of the current iPhone 5. Why not add a color leaning towards gold as well? In any case, it won't be real 22 carat gold - it would likely be some sort of brushed nickel-bronze sort of thing with a sort of gold color. A rendering of this is shown immediately below.

Quite honestly, we ourselves find it to be rather attractive. We've always had black iPhones but we're thinking of switching to white with the next flagship and if the new "gold" option emerges we may very well go with it. But that is hardly news worthy! No more than or our favorite lines from Goldfinger are.

Yet here we are.

The real news for the iPhone is the possibility that Apple and China Mobile will finally strike a deal, opening up a vast new market for Apple. And interestingly, high end buyers in China and in Asia generally, love their very expensive 22 carat gold mechanical watches.

So, fool's gold? Hmm. maybe not.

Edited by Ryan Sartor

TechZone360 Senior Editor

Related Articles

6 Challenges of 5G, and the 9 Pillars of Assurance Strategy

By: Special Guest    9/17/2018

To make 5G possible, everything will change. The 5G network will involve new antennas and chipsets, new architectures, new KPIs, new vendors, cloud di…

Read More

Putting the Flow into Workflow, Paessler and Briefery Help Businesses Operate Better

By: Cynthia S. Artin    9/14/2018

The digital transformation of business is generating a lot of value, through more automation, more intelligence, and ultimately more efficiency.

Read More

From Mainframe to Open Frameworks, Linux Foundation Fuels Up with Rocket Software

By: Special Guest    9/6/2018

Last week, at the Open Source Summit, hosted by The Linux Foundation, the Open Mainframe Project gave birth to Zowe, introduced a new open source soft…

Read More

Unified Office Takes a Trip to the Dentist Office

By: Cynthia S. Artin    9/6/2018

Not many of us love going to see the dentist, and one company working across unified voice, productivity and even IoT systems is out to make the exper…

Read More

AIOps Outfit Moogsoft Launches Observe

By: Paula Bernier    8/30/2018

Moogsoft Observe advances the capabilities of AIOps to help IT teams better manage their services and applications in the face of a massive proliferat…

Read More