Amazon Drops Fire Phone Price to 99 Cents

By Oliver VanDervoort September 10, 2014

With the impending release of the iPhone 6 and iPhone 6 Plus into the wild, Apple’s competitors are working overtime to find ways to stay competitive. Amazon, despite launching the Fire Phone earlier this summer is already going after new customers by dropping the price (with a two year contract) to just 99 cents. While there is certainly no shortage of phones that are offered up for this rather cheap price, it’s newsworthy that Amazon is already taking this step on such a new model.

There are a number of reasons the retail giant likely decided to take this step. The first is that while the phone offers some features you won’t be able to find anywhere else, the popularity for the handset hasn’t really taken off. It also appears the company is plenty afraid of the damage the release of not one, but two new iPhones is going to do to the bottom line. Unlike last year, when the difference between the iPhone 5S and the iPhone 5C was not very pronounced, it appears Apple is actually offering up two new phones this year.

The iPhone 6 has a larger 4.7” screen, the biggest the Cupertino-based company has ever offered up while the iPhone 6 Plus has a bigger screen than most other Phablets on the market. While both phones will have mostly the same parts on the inside, the various screen sizes could lure customers in who weren’t interested in last year’s models.

For the Amazon Fire Phone, the price drop to 99 cents is a big one from its debut in July of $199. Considering that people also get one free year of Amazon Prime, a service that normally costs more than $70 per year this is one of the biggest deals for any smartphone. Prime allows people to stream video and music to their devices, including the Fire Phone while also getting free two-day shipping on millions of items. Despite what looks to be a rather desperate move, Amazon claims sales numbers for its flagship handset are doing just fine.




Edited by Maurice Nagle

Contributing Writer

SHARE THIS ARTICLE
Related Articles

6 Challenges of 5G, and the 9 Pillars of Assurance Strategy

By: Special Guest    9/17/2018

To make 5G possible, everything will change. The 5G network will involve new antennas and chipsets, new architectures, new KPIs, new vendors, cloud di…

Read More

Putting the Flow into Workflow, Paessler and Briefery Help Businesses Operate Better

By: Cynthia S. Artin    9/14/2018

The digital transformation of business is generating a lot of value, through more automation, more intelligence, and ultimately more efficiency.

Read More

From Mainframe to Open Frameworks, Linux Foundation Fuels Up with Rocket Software

By: Special Guest    9/6/2018

Last week, at the Open Source Summit, hosted by The Linux Foundation, the Open Mainframe Project gave birth to Zowe, introduced a new open source soft…

Read More

Unified Office Takes a Trip to the Dentist Office

By: Cynthia S. Artin    9/6/2018

Not many of us love going to see the dentist, and one company working across unified voice, productivity and even IoT systems is out to make the exper…

Read More

AIOps Outfit Moogsoft Launches Observe

By: Paula Bernier    8/30/2018

Moogsoft Observe advances the capabilities of AIOps to help IT teams better manage their services and applications in the face of a massive proliferat…

Read More