Digital Content and OTT to Hit $154 Billion by 2019

By

All that over-the-top (OTT) video and gaming is making for a whirling maelstrom of opportunity: The global digital content market is set to reach a staggering $154 billion annually by 2019, an increase of nearly 60 percent on 2014.

That’s according to a new report from Juniper Research, which found that mobile and online games would account for the largest share of content sales (38 percent of cumulative revenues), with game formats continuing to transition from physical to digital.

The firm said that the success of platforms such as Valve's Steam (which now has over 125 million active accounts worldwide) are driving the evolution, even as revenue from consoles diminishes, as players migrate their gameplay to tablets and higher-end smartphones.

Juniper also expects strong growth from so-called “lifestyle” services, led by dating apps like Match.com, eHarmony and Zoosk.

When it comes to content monetization, the pay-per-download model accounts for around 10 percent of mobile content revenues today—the bulk of revenue comes post-download with in-app purchases, advertising and the like. An even larger opportunity however lies in enabling that access, Juniper argued.

Image via Shutterstock

“Increased consumer desire for 24/7 access on any device leads to greater opportunities for players that can offer subscription-based, unlimited content streaming,” said research author Windsor Holden.

Unsurprisingly, the firm said that entrenched OTT players like Apple, Google and Amazon are the most likely to capitalize on the trends, since all of them are now offering cloud-based solutions both for personal storage and premium content access. These offerings enhance the value of hardware and apps offerings.

“If consumers are tied into multiple products from an OTT, those consumers becomes increasingly reluctant to churn away from one element of the brand, as he/she loses access to content across their devices,” Juniper noted.



TechZone360 Contributor

SHARE THIS ARTICLE
Related Articles

Is the internet of things the next step for mass consumer tech?

By: Special Guest    11/30/2020

magining life before the internet came along and changed everything is getting harder and harder as consumer technology becomes smarter and more conne…

Read More

12 Golden Tips That Every Forex Investor Must Know

By: Special Guest    11/25/2020

Traditional currency trading has been a prerogative for multinational corporations and affluent investors for decades now. The Forex market has, howev…

Read More

Make Social Media an Integral Part of Your Marketing Strategy

By: Special Guest    11/17/2020

Social media is an essential weapon any company needs in its marketing arsenal. Contrary to popular belief, social media is not an entity separate fro…

Read More

5 Ways to Reduce Customer Response Times

By: Special Guest    11/17/2020

Response time is a critical metric since it determines the levels of customer engagement with your brand. It also influences consumers' perception of …

Read More

How Will 5G Affect Online Casino Industry in Canada?

By: TMC    11/17/2020

If you are paying any attention to the telecommunications world, then you are likely aware that 5G technology is rapidly becoming the standard for com…

Read More