All that over-the-top (OTT) video and gaming is making for a whirling maelstrom of opportunity: The global digital content market is set to reach a staggering $154 billion annually by 2019, an increase of nearly 60 percent on 2014.
That’s according to a new report from Juniper Research, which found that mobile and online games would account for the largest share of content sales (38 percent of cumulative revenues), with game formats continuing to transition from physical to digital.
The firm said that the success of platforms such as Valve's Steam (which now has over 125 million active accounts worldwide) are driving the evolution, even as revenue from consoles diminishes, as players migrate their gameplay to tablets and higher-end smartphones.
Juniper also expects strong growth from so-called “lifestyle” services, led by dating apps like Match.com, eHarmony and Zoosk.
When it comes to content monetization, the pay-per-download model accounts for around 10 percent of mobile content revenues today—the bulk of revenue comes post-download with in-app purchases, advertising and the like. An even larger opportunity however lies in enabling that access, Juniper argued.
“Increased consumer desire for 24/7 access on any device leads to greater opportunities for players that can offer subscription-based, unlimited content streaming,” said research author Windsor Holden.
Unsurprisingly, the firm said that entrenched OTT players like Apple, Google and Amazon are the most likely to capitalize on the trends, since all of them are now offering cloud-based solutions both for personal storage and premium content access. These offerings enhance the value of hardware and apps offerings.
“If consumers are tied into multiple products from an OTT, those consumers becomes increasingly reluctant to churn away from one element of the brand, as he/she loses access to content across their devices,” Juniper noted.
Antivirus software is not enough. Apex Technology Services used its decades of IT and cybersecurity
experience to create budget-friendly network security packages every company needs.
Please take a moment to fill out your information so we can contact you directly regarding your request.
It is easy to get lost in all the new phone releases when multiple happen yearly. Consequently, most new functions go unnoticed because people do not …
Embarking on the journey to bring a new product into the marketplace is an exhilarating adventure that blends the thrill of innovation with the meticu…
MySQL on AWS is the deployment of the MySQL database system on Amazon Web Services (AWS) cloud platform. MySQL is one of the most popular open-source …
Responsive images are a fundamental component in responsive web design. They adapt to the size of the user's screen, delivering the best user experien…
Documentation tools are specialized software applications designed to help you create, manage, and publish digital documents. These tools are essentia…