Twitter, Google Kick Off Search Integration

By

Twitter and Google have kicked off a user engagement campaign that brings Tweets to Google Search.

Primarily for mobile devices, the content integration means that when a Web denizen searches within the Google app or any browser on a phone or tablet, real-time content from Twitter appears in the search results. The tweets are presented in a carousel format that can be scrolled horizontally, and there’s an option to click for “More Tweets,” which links to the Twitter home page.

When tapping directly on a Tweet in Google search, surfers will also be taken directly to Twitter where they can view the Tweet and dig deeper into the trending topic.

“Whether you’re interested in the latest from Taylor Swift, news about the #MadMenFinale, or updates on the NBA playoffs, you’ll have access to it directly from Google,” explained Ardan Arac, senior product manager at Google, in a blog. “Let’s use NASA as an example—just ask the Google app about ‘NASA Twitter,’ and in the search results, you’ll see Tweets from @NASA.”

Image via Shutterstock

It’s obviously a more immediate way for consumers to get real-time info when something is happening—an extension of Twitter’s prodigious capability to provide crowdsourced journalism. For Google, the benefit is in offering a differentiating search, app and browser experience.

And as for Twitter? #Traffic.

The social media site will receive more traffic (obviously) and therefore eyeballs for its advertisers—and the gambit should drive some organic growth. A browser user, when clicking on the “More Tweets” link associated with the carousel, is be encouraged to download the app or sign-up.

The feature is launching first on Google.com in English, in the Google app for Android and iOS, and on mobile browsers.  Eventually, it will come to more languages and to desktop searches. 




Edited by Dominick Sorrentino

TechZone360 Contributor

SHARE THIS ARTICLE
Related Articles

Startups Create Disruptive Innovation at ITEXPO's IDEA Showcase 2022

By: Greg Tavarez    7/1/2022

At IDEA Showcase at ITEXPO 2022, seven startups and entrepreneurs focused on transforming markets or creating new ones were able to present their uniq…

Read More

The Importance of DEI in the Workplace

By: Greg Tavarez    6/30/2022

Diversity, equity and inclusion has come into greater focus due to cultural awareness, demographic shifts and current events.

Read More

How to Be Careful With AI-Enhanced Recruiting Software

By: Bill Yates    6/30/2022

The first thing to know about AI-influenced recruiting software is the user is responsible for the actions of the software.

Read More

South Florida Emerges as Tech Hub

By: Greg Tavarez    6/29/2022

Quality of life and the lack of a state income tax are factors contributing to the emergence of south Florida as a tech hub.

Read More

Marketing Trends in 2022: How Does It Look Like?

By: Contributing Writer    6/28/2022

An effective marketing tactic has been utilized in order to make an effective promotion of platforms, come up with ads that evaluate specific audience…

Read More