How does Instagram choose the order of Instagram Stories on your newsfeed?
Many users wonder why, among all the accounts they follow, it's only a handful of a few profiles that come back regularly, and suddenly, how to make sure to appear in this tight list to increase the coverage of their Stories. Here, we will discuss some effective ways to promote a better positioning of your accounts for Instagram Stories.
1) Understand how the Instagram Stories algorithm works
Instagram has been moving from a chronological thread to a flow based on the work of an algorithm for several years now, helping the social network to determine which accounts you like the most compared to the others.
A similar method applies to Stories, the people, and brands with which you want to interact the most are more likely to appear first on your news feed.
However, major differences exist between the two communication media in the operation of the algorithm. Instagram analyzes the behavior of the user and adapts it to the way he uses the application for stories.
The behavior signals are as follows:
So, by taking into consideration the different ways for the algorithm to identify what you like, it is, therefore, possible to some extent to have an impact on the positioning of your Stories on the smartphone screens of your Instagram followers.
2) Foster interactions on your Instagram Stories
Taking into account the functioning of the Instagram Stories algorithm, it is necessary to think about the way in which you will be able to capture the attention of your followers more during their journey of Stories.
Here are some methods you could apply right now:
3) Share interesting and unique content
As we told you about in the first part of this article, user interactions on Instagram content influence the order of Stories displayed at the top of their home feed.
So how do you get your posts to generate more engagement?
First of all, it is important to know the different ways to increase the coverage of your classic post.
Here are some tips:
Beyond having your post displayed to a maximum of followers, the content itself will make it a success or a failure in terms of engagement.
A simple way to put the odds on your side is to analyze the performance of your past post in terms of interactions.
To do this, you will absolutely have to convert your profile into a professional account, and then go to the statistics accessible via the settings of your application.
You will then obtain a classification of your best post according to certain criteria, such as for example:
4) Interact on the post of your followers
When you create an Instagram account, it is absolutely necessary, especially when you start to "get out of the woods," that is to say, interact on the post of other accounts of people or brands.
Setting up a regular routine of Instagram likes followers and comments for another users' content is an additional feature that is often underestimated but particularly powerful if done intelligently with the help of activeig’s tool. Instagram is one of the only social networks to allow brands to interact with the content of other accounts, especially since Facebook has removed the "Comment as page" feature.
Being authentically interested in the content of others is positive because it will allow you to:
5) Encourage your followers to contact you in a private message (and generate more traffic to your site)
This second idea aims to leverage the discussion window located at the bottom of the screen for the spectators of your Stories.
Instagram did not wish to give users the possibility of being able to leave public comments on this ephemeral content, only the opportunity to contact the sender account via its private messaging.
And the real advantage when you chat with your DM followers (private messages) is that you can share clickable links to drive traffic to your site, which is more difficult when an account has less than 10,000 followers.
Why should your followers benefit from writing you this way?
Here are some ideas about why they might want to trade with you:
In this case, you need to be clear in your text message on your photo/video, certainly adding down arrows to make the audience understand your desire to encourage them to go private.
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