Tippr Reportedly Cuts Number of Employees as Daily Deals Sector Poised for Change

By

Tippr – a daily deals site – has cut its number of employees from about 120 to approximately 90 in recent weeks, TheStreet reported.

The employees who were let go worked in “merchant acquisitions” which finds the offered deals, TheStreet added.

Tippr also told TheStreet it wants to center on increasing the “technology group” instead of the sales force.

Tippr has received $9 million in investment funding, led by RRE Ventures, according to news reports.

Recently, Tippr acquired DealPop and Chitown Deals. Tippr is now offering its services in 17 U.S. cities, such as Atlanta, Austin, Chicago, Philadelphia and San Diego, TheStreet said.

Tippr was launched in February 2010, according to the company’s website.

In a related matter, another daily deals company, BuyWithMe, has cut the number of its employees and may be acquired by Gilt Groupe, The Street says.

Also, Tippr has partnered with Google Offers so Tippr will be available in new locations, starting around San Francisco.

"The expansion of our affiliate network through Google Offers provides merchants with valuable exposure, while giving Google Offers subscribers access to extremely targeted offers," Martin Tobias, CEO of Tippr said in a company statement. "Google Offers has everything it takes to achieve group buying success – a loyal and targeted audience and familiar environment, coupled with enormous industry credibility."

Google Offers will send out daily deals from Tippr, as well as at least 14 other daily deal sites, according to Reuters.

Meanwhile, Groupon, the most prominent daily deals company, is expected to have an IPO in November. It is expected to raise about $540 million from the public offering. Groupon is valued at about $12 billion, less than half of an earlier valuation.

Groupon raised $392.6 million in revenue during the second quarter of 2011, contrasted with $1.2 million raised during the same quarter in 2009, according to a story from the Chicago Tribune appearing on TechZone360.


Ed Silverstein is a TechZone360 contributor. To read more of his articles, please visit his columnist page.

Edited by Rich Steeves
Get stories like this delivered straight to your inbox. [Free eNews Subscription]

TechZone360 Contributor

SHARE THIS ARTICLE
Related Articles

Can Science Outsmart Deepfake Deceivers? Klick Labs Proposes an Emerging Solution

By: Alex Passett    3/25/2024

Researchers at Klick Labs were able to identify audio deepfakes from authentic audio recordings via new vocal biomarker technology (alongside AI model…

Read More

Top 5 Best Ways to Integrate Technology for Successful Project-Based Learning

By: Contributing Writer    3/19/2024

Project-based learning, also popularly known as the PBL curriculum, emphasizes using and integrating technology with classroom teaching. This approach…

Read More

How to Protect Your Website From LDAP Injection Attacks

By: Contributing Writer    3/12/2024

Prevent LDAP injection attacks with regular testing, limiting access privileges, sanitizing user input, and applying the proper encoding functions.

Read More

Azure Cost Optimization: 5 Things You Can Do to Save on Azure

By: Contributing Writer    3/7/2024

Azure cost optimization is the process of managing and reducing the overall cost of using Azure. It involves understanding the resources you're using,…

Read More

Massive Meta Apps and Services Outage Impacts Users Worldwide

By: Alex Passett    3/5/2024

Meta's suite of apps and services are experiencing major global outages on Super Tuesday 2024.

Read More